That's where Petersen comes in as Paysafe's senior vice president of e-commerce and partnerships, helping the company generate revenue across the retail, hospitality, entertainment, and, of course, cryptocurrency sectors.
“With Paysafe's diverse payment offerings, my team's focus is broad: merchant acquisition solutions, digital wallets, eCash products, and, of course, local payment methods (LPM) sales, including cryptocurrency payments.
“We also have a dedicated team of partnership managers who work with our partners to deliver integrated payment solutions to merchants and consumers.”
She added: “As a company, Paysafe is passionate about promoting corporate social responsibility (CSR). With this ethos in mind, we are seeing strong demand for cryptocurrency payments from charities, an important sector for Paysafe. It is interesting to note that
“This trend is perhaps not surprising given the strong correlation between crypto owners and wealthy individuals, who are also generally very active charitable donors.”
“Regardless of their specific demographic, cryptocurrencies are a user-friendly and frictionless way for consumers to make all kinds of payments, not just donations,” Petersen said.
Petersen said that in 2024, Paysafe will continue to grow in the acquisition space, particularly expanding its wallet products and services. “Our main focus this year is the development of bespoke digital wallet solutions according to the specific needs of our customers.”
She explains: “A key example of this is the demand from clients for employer wallets, which are offered in lieu of paying employees through payroll services.
“Businesses and merchants can pay their employees by depositing their salaries directly into their wallets, giving employees instant access to funds from their wallet accounts.
“Employees can also store funds in their wallet accounts, convert them into another currency, and perform a wide range of other online transactions.
“From paying employees through employer wallets to using cryptocurrencies to process card payments, donating cryptocurrencies to charities, and funding FX trading accounts, payments are an integral part of the consumer experience. ,” says Petersen.
“As we move into 2024, we are focused on ensuring that for all types of transactions and payments, it all ultimately starts with Paysafe.”
