Creating corporate training videos for software can be a time-consuming ordeal, especially if you are an organization with many software licenses. Training videos can help speed up your employees, but it's a big lift. They often produce the entire team.
Tel Aviv-based entrepreneur Yoav Einav thought there might be an alternative, cheaper way to create software training videos. So he worked with his friend Dan Sahar to try and build it. In 2020, their project became a startup: Guidde.
Guidde uses AI to automatically create video clips that tell viewers how to use different applications. It works by capturing user's in-app activity and converting recordings to video with “storyline”.
Videos created by Guidde can optionally feature AI-generated audio with the language of interest, background music, and tags that highlight important aspects of the software app's functionality. Guidde also offers basic video editing tools with effects such as motion transitions, frame timing adjustment, and cropping.
You may wonder: Do people in fact clock Video training? That's a fair question. According to a 2019 Kultura survey, 67% of employees admitted not to pay full attention to in-house training videos, skimming videos and listening while doing other things instead. Masu.
Einav thinks that are two issues. Video training is often less engaging. Production quality is not that high. Additionally, video tends to be buried in difficult interfaces.
So in recent months, Guidde has launched a feature called Guidde Broadcast, which dips his toes into video recommendations and provides personalized content to company staff. EINAV described it as “Netflix for organizations.” This is a way to drive software engagement by providing contextual “just-in-time” training content within the user's workflow.
According to EINAV, Guidde has increased its revenues four times over the last 12 months, and is on a steady, positive growth trajectory. The company's platform currently serves more than 100,000 users across 2,000 organizations, including American Eagle Outfitters, Carta and Nasdaq.
This month, 35 employees Guidde secured $15 million in new funding in a round led by Qualcomm Ventures. The new cash that increased Startup's total to $30 million will be used to expand Guidde's localization tools, enterprise sales and customer success teams, and the presence of global markets, Einav said.
“We have been able to survive the storm so far and continue to have a conservative and humble approach to our finances. So far it has proven effective,” he added. . “We believe the future lies in a solution that seamlessly combines the creation and delivery of highly engaging, AI-driven video-first content. Our goal is to lead this new category. , to set the standard for an intelligent and immersive content experience.”
