A beige dog Viking is armed with a dragon-decorated shield and a double-edged battle axe. On a white background. Isolated.
Floki, the self-proclaimed “Doge Killer,” is eating into the meme coin market with a bark and a marketing blitz. The Shiba Inu-inspired cryptocurrency has announced plans for its most aggressive marketing campaign to date, sending token prices soaring.
Floki's aggressive marketing efforts
Floki's marketing director, Saber, remained tight-lipped about details but promised that the upcoming effort will be bigger than anything the company has done in the past two years.
This news, coupled with the announcement that Floki futures trading would begin on Coinbase on May 30th, caused the price to rise 22% in 24 hours, catapulting Floki to the top of the meme coin world.
Shout out to those who have long term memories and know what to expect. #Floki And our™ movement.
With our experience and knowledge of overcoming the toughest challenges, we're gearing up to unveil our biggest marketing initiative in over two years over the coming months 📍 pic.twitter.com/UOo4awAD8o
— Saber (@SabreEthereum) May 27, 2024
This is basically like Floki putting on a jetpack and heading for the moon. The marketing offensive shows they're serious about dominating the meme coin space, and Coinbase listing their futures exchange is a kind of endorsement from the crypto pioneer himself.
According to Saber, future marketing efforts will help Floki “dominate” the memecoin space and achieve its goal of becoming “the most widely used cryptocurrency in the world.”
Floki is not the only one competing in the meme coin race, with Coinbase also adding rival meme coins Shiba Inu and Bonk to its futures trading list, but Floki appears to have taken the early lead by leading the price rally.
The price increase marks a major turning point for the coin. The token had been climbing steadily since bottoming out in April, but Monday's announcement sparked a surge, propelling the price to an 11-week high, a staggering 160% increase since mid-April.
However, analysts warn that Floki's victory may still be premature. The meme coin market is notoriously fickle, and external factors such as economic headwinds or the ever-present threat of Dogecoin dominance could deal Floki an unexpected blow. Moreover, the success of Floki's marketing campaign remains a mystery.
Floki: Market performance
MemeCoin's latest big marketing campaign targets visitors to New York's Times Square, where the brand was prominently displayed on screens near the Nasdaq sign for two months starting March 15.
Currently, FLOKI price is $0.00027 with a 24-hour trading volume of $1,025,844,340.44, which represents a 27.82% increase over the past week. The circulating supply is around 10 trillion and the market cap is $2.6 billion.
Featured image from iStock, chart from TradingView
