Telegram recently announced a new payment feature using Toncoin (TON), which is making waves around the world. Community members. The move includes a reward system for channel owners that will enhance the monetization of the platform.
With the ability to buy ads using Toncoin, Telegram is stepping into a new integration of digital currencies and advertising.
How Telegram facilitates monetization with Toncoin
Telegram channel owners can now earn 50% of their revenue from ads displayed on their channels. The initiative leverages Telegram's extensive user engagement, with the channel amassing more than 1 trillion views each month.
Public channels with at least 1,000 subscribers will benefit from this monetization scheme, marking a major shift in revenue generation for content creators.
Read more: Top 9 Telegram Channels for Crypto Signals in April 2024
The adoption of TON-based advertising represents a significant advance. Telegram claims he chose the TON blockchain due to its efficiency and speed, which facilitates a seamless ad buying process.
Additionally, the platform says this innovation streamlines advertising, gives users precise control over ad placement, and ensures that ads are contextually relevant.
“Now anyone can promote their bot or channel for as little as a few ton coins. When you create a Telegram ad, you choose the exact channel on which your ad will appear, so you have full control over its context. ,” Telegram explained.
Following the announcement, Toncoin's value rose significantly, rising 7% on Sunday. However, this spike was short-lived as there was a 6% drop on Monday. This volatility reflects the market's initial reaction to Telegram's integration of Toncoin and its broader impact.
Toncoin ranked as the 11th largest cryptocurrency by market capitalization and exhibited price volatility. After hitting an all-time high in March, TON has been consolidating between $5.50 and $4.77. A breakout above $5.50 with strong volume could indicate a continuation of the uptrend.
After Telegram announced a $330 million bond sale, Toncoin's market trends came into focus and attracted a lot of attention from investors.
The bond sale, which CEO Pavel Durov described as a milestone for Telegram, attracted global capital and presented favorable financial terms. The event spotlighted the potential impact of his Telegram financial strategy on Toncoin's market performance.
Read more: What is Telegram Bot Coin?
Meanwhile, Telegram faced setbacks in the Spanish market. On March 24, BeInCrypto reported that Spain had ordered a suspension of Telegram following allegations of copyright infringement.
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