- Coinbase partners with the Golden State Warriors to increase fan engagement with cryptocurrency giveaways and interactive game day events.
- Coinbase has enabled the first AI-to-AI crypto transaction using USDC on the Base network, enabling decentralized automation.
Coinbase has partnered with the NBA's Golden State Warriors, taking another important step toward expanding its position in the sports business. They previously had a $10 million deal with the Warriors in 2021, but this new deal comes after a tumultuous period following the collapse of FTX.
The brand will focus on the Warriors' Chase Center, interactive on-chain prizes and game day events. coinbase We are ready to take over FTX as the team's crypto sponsor. This cooperation highlights the renewed interest of cryptocurrency businesses in sports marketing, especially at a time when the digital asset market is recovering from recent losses.
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The Golden State Warriors have named Coinbase as their new cryptocurrency sponsor, replacing FTX. pic.twitter.com/zyWlDuHdBL
— Bullish Times (@BullishTimes_) October 26, 2024
Coinbase Strengthens Sports Bonds, Adopts Blockchain for Fan Engagement and Entertainment
Cryptocurrency-related sponsorship deals have exploded over the past year. In 2024, there will be three times as many such partnerships as in the previous year. FTX collapseteams and companies are once again allowing crypto brands into the fold, indicating a change in industry perspective.
Coinbase's approach with the Warriors is part of a larger effort to embed blockchain technology into everyday experiences to increase accessibility and appeal to fans.
Additionally, Coinbase's ongoing sports-related efforts highlight the growing connection between cryptocurrencies and the entertainment sector more generally. Terms of the agreement have not been disclosed, but creative initiatives that utilize virtual currency are expected to increase brand awareness and fan interaction in collaborations.
Meanwhile, Coinbase achieved a historic first. As we previously reported, by using USDC on its base network, the platform effectively completed its first AI-to-AI cryptocurrency transaction. CNF.
By enabling AI agents to independently process cryptocurrency transactions, Coinbase opens new horizons in decentralized automation and transforms the digital economy through autonomous interactions.
