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Celebrities and business executives are worried that they will be “canceled” words and actions, and take out insurance to deal with the radioactive drops of social media in a fuel -fuel cultural war. You can do it.
This policy is a London supporting institution that supports products that focus on crime, acquiring and inviting N risks using Borkowski PR, a London -based CRISIS COMMUNICATIONS Group. It is created by.
The cover provided by the insurance contract includes a crisis management communication service specially designed to protect individuals from canceling individuals, and is caused by negative media and social media reports. Is designed to reduce.
“By sharing or liking tweets, you can bring you the whole world to you,” said a veteran PR boss Mark Volcousky, who brought out policy conditions at the service risk partner, Reputitan. I did it.
“There are many uneasy people. The cancellation button is a new guillotine [and] One mistake is your inscription. It's too easy to take a position for things. 。 。 Even if it is not thoughtful. “
Social media can quickly rebound if celebrities, executives, and sports stars are often regarded as permanent damage and economic costs beyond the Arbitrary line.
“Social media turbo will claim a reaction and spread it around the world in a few seconds,” said Bolkowsky. He said, “In an era where a single tweet can eliminate the life of reliability -think. Cancellation of Christy Teigen's research message- [this] Insurance for digital volatility. “
There is an existing reputable crisis insurance product, but BORKOWSKI focuses on personal protection of celebrities, executives, athletes, and wealthy, and provides preventive measures, which fills the “gap of the corporate policy. ”
This policy includes research, analysis, monitoring, training, and 60 -day communication work to prevent potential reputation issues in advance, and 60 -day communication work, negative media and social media. Manage and respond to the press.
“This includes radioactive drops in” Cancellation of Culture “and” Cultural War “. This is an area where companies do not provide or provide personal cover, “said Bolkowski.
In addition, this policy also highlights the risks of the incorrect information and the dangers of the deep fake, and leads to related risks such as fear Tor, fear Mail, and family -related concerns.
BORKOWSKI is not designed for those who have broken the law or those who have committed the crime of misconduct, but are worried that their words and behaviors are out of the context or the wrong “spin”. He said that he was targeting the people.
BORKOWSKI also stated that the Bot Farm has emerged and has rapidly spread fake information about people to impair the attention of individuals.
