- Financial terms and contract period were not disclosed.
- Crypto.com was one of the most active digital asset companies in securing sports sponsorship deals in 2021-2022.
- The company's sponsorship of the canceled 2022 Champions League is said to be worth $495 million.
Cryptocurrency exchange Crypto.com has become an official sponsor of Europe's top club soccer competition, the UEFA Champions League, nearly two years after withdrawing from a similar deal.
The sponsorship will be officially announced on Wednesday during the UEFA Super Cup match between Real Madrid and Atalanta in Warsaw, the exchange said in a statement.
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Financial terms and the length of the multi-year agreement were not disclosed. Crypto.com's canceled 2022 Champions League sponsorship is reportedly worth $495 million. The Singapore-based exchange pulled out of its five-year agreement, citing legal issues surrounding trading licenses in the UK, France and Italy.
Crypto.com was one of the most active digital asset companies to secure sports sponsorship deals for 2021-2022, including naming rights for the NBA's Los Angeles Lakers and the NHL's Los Angeles Kings.
In the ensuing bear market, such trades dried up somewhat, but now they appear to be back in full force.
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