Welcome to an interesting new blockchain collaboration, unlike anything else you've expected. 1inch, a leading decentralized exchange aggregator, has teamed up with Bruce Lee's family to launch an initiative to market and popularize Bitcoin and cryptocurrency acceptance under the tagline “Take crypto SeriousLee.” did.
The partnership, announced through the official blog, aims to promote and increase public awareness of Web 3.0 and DeFi. A video has been uploaded to the 1inch website, officially launching the 1inch/Bruce Lee Family Company campaign.
The 1 minute 21 second video showcases Bruce Lee and his skills while promoting hard work, success, and cryptocurrency. According to 1 Inch, the release of this video is just the first in a long-term partnership with Bruce Lee Family Company to promote the use of cryptocurrencies and drive mainstream adoption.
Image: 1inch Network
Cryptocurrency knockout collaboration
When it comes to partnerships and collaborations in the cryptocurrency industry, we typically consider developers, users, and policy makers. But when it comes to 1inch, an unlikely partnership with the Bruce Lee estate is the best bet to boost the popularity and mass adoption of cryptocurrencies. 1inch announced this new campaign on October 28 last year with the tagline “Take crypto SeriousLee” and aims to capitalize on the power and popularity of Bruce Lee.
According to the company's press release, the new campaign aims to raise public awareness of cryptocurrencies in the same way that Bruce Lee popularized martial arts in his time. Specifically, the 1inch team wants to change the public perception that cryptocurrencies are purely speculative and should not be taken seriously, and send the message that cryptocurrencies are the future of the financial system. I'm thinking.
The connection between 1 inch and Bruce Lee
1 Inch has a strong and interesting history with the Bruce Lee Family Company. In its latest campaign announcement, 1 Inch tied its name and corporate background to Bruce Lee.
The name “1inch” is said to have been inspired by the “1 inch punch” used by martial artists. He added that the team always values artists' agility, versatility and innovation. These are the same qualities that guide the operation and development of products like Fusion+.
While welcoming this exciting collaboration, the Lee family promised that the future of 1 Inch is full of hope. Shannon Lee, the daughter of this great martial artist, appreciated this development and the value of creativity and innovation. She said it's not just about speed and innovation, but also creativity and fun.
How the 1inch campaign works in the crypto industry
Bruce Lee's cultural impact and influence continues more than half a century after his death. Although his participation in this advertising is exciting and novel, this is not his first attempt at working in this field. The family also collaborated with Shibuya to release an NFT collection, “House of Lee: Genesis,” in April 2023.
Avthar Sewrathan Featured Images, TradingView Charts
